Kev Tsim Npe thiab Cim (Brand Identity) LendMe yog ib qho kev tsim npe thiab cim (brand identity) tsim los rau lub tuam txhab uas ua haujlwm hauv kev lag luam txais nyiaj ntawm tsev (home equity market). Cov cim (logo) siv ib txoj kev tsim uas siv cov duab iconographic uas qhia txog cov lej binary code sib npaug zos, qhia tau ob yam: ib qho kev xav uas zoo li lej (mathematical idea) thiab kev sib raug zoo ob sab ntawm lub tuam txhab thiab nws cov neeg siv khoom. Cov xim uas siv sib txuas zoo, siv xim ntsuab tsamxem (purple) ua hauv paus, thiab xim kib (orange) thiab xim xiav (blue) los pab qhia lus rau ntau haiv neeg saib thiab lus qhia sib txawv. Kev siv cov cim no muaj xws li npav lag luam (business cards), ntawv looj xov, ib qho kev nthuav qhia ntawm lub tuam txhab (institutional presentation), thiab ib daim duab ntawm teeb ci ntawm kev.

Lub npe Project : LendMe, Tus tsim qauv lub npe : Ruis Vargas, Neeg lub npe : Laika.

Design Legends yog cov neeg tsim qauv nrov heev uas ua rau Peb Lub Ntiaj Teb ib qho chaw zoo nrog lawv cov qauv zoo. Tshawb nrhiav cov qauv tsim khoom qub thiab lawv cov khoom lag luam tshiab tsim, cov khoom ua haujlwm zoo nkauj, tsim qauv kos duab, tsim qauv zoo nkauj thiab cov tswv yim tsim. Txaus siab thiab tshawb xyuas cov qauv tsim ua thawj ntawm cov khoom plig tsim muaj txiaj ntsig, kws ua yeeb yam, kws tsim qauv, kev hloov kho thiab hom thoob ntiaj teb. Tau txais kev tshoov siab los ntawm cov tswv yim tsim.