Kev Tsim Cim Lag Luam Jie Yi Couture yog ib qho kev tsim cim lag luam (brand identity) tsim los rau ib lub studio couture nyob hauv Shanghai. Lo lus Suav "Jie" txhais tau tias daws teeb meem thiab rhuav tshem, thaum "Yi" txhais tau tias ib, sib koom ua ke thiab sib xws. Lub logo yog tsim los ntawm cov ntawv Suav (Chinese typography), thiab ib feem ntawm cov ntawv raug hloov ua cov cim ntawv sawv cev rau ib tug mannequin thiab rab txiab. Cov duab kos qauv tsom xam (pattern-making sketches) ua tus ntsiab lus qhia pom tseem ceeb, thiab cov kab, kab nkhaus, thiab cov ntawv sau me me tsim tau ib tug qauv (pattern) uas muaj ntau tsis meej ntxaws. Lub cim no raug siv rau lub thawv pob khoom uas muaj ntau qhov loj me sib txawv. Tus qauv tsim khoom qhia txog kev ua haujlwm tshwj xeeb thiab kev pab pua khaub ncaws tsim tshwj xeeb ib nrab (semi-custom tailoring service).

Lub npe Project : Jie Yi Couture, Tus tsim qauv lub npe : Yiwen Tu, Neeg lub npe : Jie Yi Couture Studio.

Nyeem cov kev xam phaj zaum kawg thiab sib tham txog kev tsim qauv, tsim kom muaj tswv yim tshiab thiab kev tsim qauv ntawm cov neeg sau xov xwm tsim thiab cov neeg tsim khoom ntiaj teb, cov kws ua yeeb yam thiab cov kws tshaj lij. Pom tseeb cov phiaj xwm tsim qauv tshiab thiab cov khoom plig zoo nkauj los ntawm cov neeg tsim qauv zoo nkauj, cov kws ua yeeb yam, kws ua qauv vaj tsev thiab cov tub ntxhais tsim qauv. Tshawb nrhiav kev pom tshiab ntawm kev muaj tswv yim, kev tsim kho tshiab, kos duab, tsim qauv thiab kos duab. Kawm txog cov txheej txheem tsim ntawm cov neeg tsim qauv zoo.