Kev Tsim Npe thiab Cim (Brand Identity) LendMe yog ib qho kev tsim npe thiab cim (brand identity) tsim los rau lub tuam txhab uas ua haujlwm hauv kev lag luam txais nyiaj ntawm tsev (home equity market). Cov cim (logo) siv ib txoj kev tsim uas siv cov duab iconographic uas qhia txog cov lej binary code sib npaug zos, qhia tau ob yam: ib qho kev xav uas zoo li lej (mathematical idea) thiab kev sib raug zoo ob sab ntawm lub tuam txhab thiab nws cov neeg siv khoom. Cov xim uas siv sib txuas zoo, siv xim ntsuab tsamxem (purple) ua hauv paus, thiab xim kib (orange) thiab xim xiav (blue) los pab qhia lus rau ntau haiv neeg saib thiab lus qhia sib txawv. Kev siv cov cim no muaj xws li npav lag luam (business cards), ntawv looj xov, ib qho kev nthuav qhia ntawm lub tuam txhab (institutional presentation), thiab ib daim duab ntawm teeb ci ntawm kev.

Lub npe Project : LendMe, Tus tsim qauv lub npe : Ruis Vargas, Neeg lub npe : Laika.

Nyeem cov kev xam phaj zaum kawg thiab sib tham txog kev tsim qauv, tsim kom muaj tswv yim tshiab thiab kev tsim qauv ntawm cov neeg sau xov xwm tsim thiab cov neeg tsim khoom ntiaj teb, cov kws ua yeeb yam thiab cov kws tshaj lij. Pom tseeb cov phiaj xwm tsim qauv tshiab thiab cov khoom plig zoo nkauj los ntawm cov neeg tsim qauv zoo nkauj, cov kws ua yeeb yam, kws ua qauv vaj tsev thiab cov tub ntxhais tsim qauv. Tshawb nrhiav kev pom tshiab ntawm kev muaj tswv yim, kev tsim kho tshiab, kos duab, tsim qauv thiab kos duab. Kawm txog cov txheej txheem tsim ntawm cov neeg tsim qauv zoo.