Kev Tsim Npe Rau Khw Noj Mov Ben Su yog ib qho brand identity tsim los rau ib lub khw noj mov muag ntses nrog zaub qaub. Qhov identity no yog tsim raws li qhov tseem ceeb ntawm khoom noj, uas yog zaub qaub raug xa los ntawm txoj kev ua lag luam ntawm keeb kwm kab lis kev cai (intangible cultural heritage), ua tes thiab qaub tau 280 hnub yam tsis siv tshuaj khaws khoom. Daim poster tseem ceeb qhia cov qhab nia zoo ntawm khoom noj no nyob rau hauv daim duab ncaj qha, siv cov kab nkhaus mos thiab cov xim sib txawv heev kom yooj yim pom thiab nco tau. Lub khw noj mov muaj 260 metres square, thiab muaj ib cheeb tsam qhia zaub qaub nyob ntawm qhov rooj nkag. Cov duab thiab khoom siv sib txuas qhov identity nrog lub tsev sab hauv kom sib xws zoo.
Lub npe Project : Ben Su, Tus tsim qauv lub npe : Chao Feng, Neeg lub npe : MET Creative Brand.
Qhov kev tsim zoo no yog tus yeej ntawm bronze tsim puav pheej hauv cov qauv kos duab, kev tsim vaj tsev thiab kev tsim qauv. Koj yuav tsum tau pom cov bronze puav pheej-yeej cov neeg tsim qauv tsim qauv tsim kom pom ntau lwm yam tshiab, tsim tshiab, qub thiab muaj tswv yim tsim vaj tse, ua haujlwm hauv tsev thiab qauv tsim ua haujlwm.
