Kev Tsim Cim Lag Luam Stories of Communication yog ib qho kev tsim duab cim lag luam (visual identity) rau lub xyoo kaum tsib hli tseem ceeb (fifteenth anniversary) ntawm ib lub tsev kawm ntawv qib siab ceem tswv txog kev sib txuas lus (communication). Lub cim loj (main logo) yog ib daim duab geometric raws li tus lej 15. Ntawm lub cim loj no, muaj ib pab pawg ntawm 100 lub cim me (sub-logos) tau raug tsim los ntxiv. Txhua lub cim me qhia txog ib zaj dab neeg, kev tsim tshiab, lossis kev pib ua haujlwm hauv keeb kwm ntawm kev sib txuas lus, txij li cov hlua muab khi ua pov thawj siv thaum ub, mus txog rau thawj phau ntawv xov xwm thiab lub network internet thoob ntiaj teb (world wide web). Muab kev npaj raws sij hawm keeb kwm, cov cim me no raug siv rau ntawm cov paib tshaj tawm (posters), tsab ntawv caw (invitations), phau ntawv qhia (pamphlets), kev nthuav qhia hauv qhov chaw (venue displays), thiab cov khoom nco txog (souvenirs).

Lub npe Project : Stories of Communication, Tus tsim qauv lub npe : Mengyi Xie, Neeg lub npe : School of Communication, East China Normal University.

Nyeem cov kev xam phaj zaum kawg thiab sib tham txog kev tsim qauv, tsim kom muaj tswv yim tshiab thiab kev tsim qauv ntawm cov neeg sau xov xwm tsim thiab cov neeg tsim khoom ntiaj teb, cov kws ua yeeb yam thiab cov kws tshaj lij. Pom tseeb cov phiaj xwm tsim qauv tshiab thiab cov khoom plig zoo nkauj los ntawm cov neeg tsim qauv zoo nkauj, cov kws ua yeeb yam, kws ua qauv vaj tsev thiab cov tub ntxhais tsim qauv. Tshawb nrhiav kev pom tshiab ntawm kev muaj tswv yim, kev tsim kho tshiab, kos duab, tsim qauv thiab kos duab. Kawm txog cov txheej txheem tsim ntawm cov neeg tsim qauv zoo.