Kev Tsim Npe Lag Luam Khedr El Attar yog ib qho kev tsim npe lag luam uas tsim los rau ib tug neeg muag khoom organic thiab raw products uas tau tsim tawm hauv Cairo xyoo 1945. Qhov project no muab kev npaj lag luam (brand strategy) ua ke nrog ib qho kev tsim duab qauv (visual system) uas qhia txog qhov chaw tshiab ntawm lub npe lag luam. Qhov kev tsim npe no tseem khaws cia qhov koob meej ntawm Khedr El Attar uas yog ib qho chaw muag khoom organic thiab raw goods. Qhov visual system muab lub lag luam faib ua peb hom loj: tshuaj organic, khoom zoo nkauj raw (raw beauty), thiab khoom noj khoom haus. Kev tsim qauv threej (packaging design) thiab cov kev qhia txog lub npe lag luam (brand guidelines) ua kom tiav qhov system no, koom ua ke qhov kev ntseeg thaum ub ntawm kev lag luam nrog kev nthuav qhia tshiab niaj hnub no.

Lub npe Project : Khedr El Attar, Tus tsim qauv lub npe : Nour elchourbaji, Neeg lub npe : Khedr el Attar .

Nyeem cov kev xam phaj zaum kawg thiab sib tham txog kev tsim qauv, tsim kom muaj tswv yim tshiab thiab kev tsim qauv ntawm cov neeg sau xov xwm tsim thiab cov neeg tsim khoom ntiaj teb, cov kws ua yeeb yam thiab cov kws tshaj lij. Pom tseeb cov phiaj xwm tsim qauv tshiab thiab cov khoom plig zoo nkauj los ntawm cov neeg tsim qauv zoo nkauj, cov kws ua yeeb yam, kws ua qauv vaj tsev thiab cov tub ntxhais tsim qauv. Tshawb nrhiav kev pom tshiab ntawm kev muaj tswv yim, kev tsim kho tshiab, kos duab, tsim qauv thiab kos duab. Kawm txog cov txheej txheem tsim ntawm cov neeg tsim qauv zoo.