Kev Tsim Qauv Sab Hauv Tsev Qhia Tsheb Leapmotor yog kev tsim qauv chaw ua tus cim (space identity design) rau ib lub tsev qhia muag tsheb siv hluav taws xob nyob teb chaws Suav. Sab hauv tau muab faib ua chav qhia tsheb, ib cheeb tsev so, thiab cov chav sib tham txog kev muag khoom, uas txuas ua ke los ntawm ib txoj kev loj pab kom taug kev tau yooj yim thoob plaws. Ib phab ntsa cim lub npe brand nrog rau ib lub tsheb tshwj xeeb tiv ntsug rau lub qhov rooj loj tuaj, thiab lub rooj tos qhua tiv ntsug rau txoj kev uas cov qhua feem coob taug. Cov xim dawb thiab xim av dawb tsis muaj xim ntxiv (neutral white and light grey) tau muab sib txuas nrog cov ntoo xim qeeb qeeb (low saturation), iav, thiab cov chaw ua tiav ntawm hlau. Cov khoom siv hauv tsev raug xaws nrog xim ntsuab ntawm brand thiab cov phab qhia khoom uas siv magnetic thiab hloov tau yoojyim, uas pab txhawb kom sawvdaws paub tias yog qhov chaw ntawm lub brand no.

Lub npe Project : Leapmotor , Tus tsim qauv lub npe : Guangzhou ACE Renovation Design Engineering Co.,Ltd, Neeg lub npe : Zhejiang Leapmotor Automobile Sales Service Co., Ltd.