Lub Thawv Ntim Zaub Mov Lay's More Belgian Really Impossible yog ib qho kev tsim thawv ntim uas muaj tsawg (limited edition) rau cov khoom noj qhwv qos yaj ywm (potato chips) uas muag hauv tebchaws Belgium. Lub thawv ntim qhia txog ob yam tsw qab tshiab hauv zos uas tau tsim nrog Brussels Ketjep. Cov neeg yuav khoom hauv Belgium raug caw kom xa cov tswv yim tsim uas muaj tus yam ntxwv hauv zos, thiab ob lub tswv yim uas tau xaiv tsa ntau tshaj plaws raug muab tso rau thiab lees paub npe rau ntawm cov thawv ntim. Txoj kev ua no teb rau lub khw muag khoom noj txom ncauj uas cov hom khoom hauv zos muaj cov tsw qab thiab cov lus thov uas tseem ceeb. Qhov kev tsim no muaj lub hom phiaj txhawm rau khaws cov neeg yuav khoom tam sim no ntawm hom Lay's thiab nyiam cov neeg tshiab tuaj.

Lub npe Project : Lay's More Belgian Really Impossible, Tus tsim qauv lub npe : PepsiCo Design and Innovation, Neeg lub npe : PepsiCo Design & Innovation.

Design Legends yog cov neeg tsim qauv nrov heev uas ua rau Peb Lub Ntiaj Teb ib qho chaw zoo nrog lawv cov qauv zoo. Tshawb nrhiav cov qauv tsim khoom qub thiab lawv cov khoom lag luam tshiab tsim, cov khoom ua haujlwm zoo nkauj, tsim qauv kos duab, tsim qauv zoo nkauj thiab cov tswv yim tsim. Txaus siab thiab tshawb xyuas cov qauv tsim ua thawj ntawm cov khoom plig tsim muaj txiaj ntsig, kws ua yeeb yam, kws tsim qauv, kev hloov kho thiab hom thoob ntiaj teb. Tau txais kev tshoov siab los ntawm cov tswv yim tsim.