Lub Thawv Ntim Zaub Mov Lay's More Belgian Really Impossible yog ib qho kev tsim thawv ntim uas muaj tsawg (limited edition) rau cov khoom noj qhwv qos yaj ywm (potato chips) uas muag hauv tebchaws Belgium. Lub thawv ntim qhia txog ob yam tsw qab tshiab hauv zos uas tau tsim nrog Brussels Ketjep. Cov neeg yuav khoom hauv Belgium raug caw kom xa cov tswv yim tsim uas muaj tus yam ntxwv hauv zos, thiab ob lub tswv yim uas tau xaiv tsa ntau tshaj plaws raug muab tso rau thiab lees paub npe rau ntawm cov thawv ntim. Txoj kev ua no teb rau lub khw muag khoom noj txom ncauj uas cov hom khoom hauv zos muaj cov tsw qab thiab cov lus thov uas tseem ceeb. Qhov kev tsim no muaj lub hom phiaj txhawm rau khaws cov neeg yuav khoom tam sim no ntawm hom Lay's thiab nyiam cov neeg tshiab tuaj.

Lub npe Project : Lay's More Belgian Really Impossible, Tus tsim qauv lub npe : PepsiCo Design and Innovation, Neeg lub npe : PepsiCo Design & Innovation.

Nyeem cov kev xam phaj zaum kawg thiab sib tham txog kev tsim qauv, tsim kom muaj tswv yim tshiab thiab kev tsim qauv ntawm cov neeg sau xov xwm tsim thiab cov neeg tsim khoom ntiaj teb, cov kws ua yeeb yam thiab cov kws tshaj lij. Pom tseeb cov phiaj xwm tsim qauv tshiab thiab cov khoom plig zoo nkauj los ntawm cov neeg tsim qauv zoo nkauj, cov kws ua yeeb yam, kws ua qauv vaj tsev thiab cov tub ntxhais tsim qauv. Tshawb nrhiav kev pom tshiab ntawm kev muaj tswv yim, kev tsim kho tshiab, kos duab, tsim qauv thiab kos duab. Kawm txog cov txheej txheem tsim ntawm cov neeg tsim qauv zoo.