Kev Tsim Cim Lag Luam System yog kev tsim cim lag luam (brand identity) uas tsim los rau ib lub npe khaub ncaws uas muab kev pab rau tag nrho tib neeg tsis hais poj niam txiv neej. Cim no tsim los ntawm lub tswv yim ntawm "attitude archive," piav qhia tias yog ib qho chaw khaws cov cwj pwm rau ntau lub sijhawm tshaj li tsuas yog style xwb. Ib qho module tsim los ntawm kev muab ib lub square faib ua ob sab sawv cev rau ib qho attitude, thiab ntau qhov module ua ke qhia txog qhov archive. Module no siv rau cov ads, tags, labels, thiab packaging. Lub logo luam ntawv nrog white foil press, thiab lub symbol ua kom zoo meej rau qhov yeeb yam refined. Cov lus qhia pom (visual language) tseem tsis muaj kev cuam tshuam thiab ntxuav huv tau zoo (neutral thiab clean).
Lub npe Project : System, Tus tsim qauv lub npe : Plus X, Neeg lub npe : SYSTEM.
Qhov kev tsim qauv zoo no yog tus yeej ntawm cov khoom plig tsim hauv ntim tsim kev sib tw. Koj yuav tsum pom cov khoom plig tsim-yeej tsim qauv tsim khoom lag luam tsim kom pom ntau lwm yam tshiab, tsim, tshiab thiab tsim ntim ntim ntim ua haujlwm.