Kev Tsim Cim Lag Luam System yog kev tsim cim lag luam (brand identity) uas tsim los rau ib lub npe khaub ncaws uas muab kev pab rau tag nrho tib neeg tsis hais poj niam txiv neej. Cim no tsim los ntawm lub tswv yim ntawm "attitude archive," piav qhia tias yog ib qho chaw khaws cov cwj pwm rau ntau lub sijhawm tshaj li tsuas yog style xwb. Ib qho module tsim los ntawm kev muab ib lub square faib ua ob sab sawv cev rau ib qho attitude, thiab ntau qhov module ua ke qhia txog qhov archive. Module no siv rau cov ads, tags, labels, thiab packaging. Lub logo luam ntawv nrog white foil press, thiab lub symbol ua kom zoo meej rau qhov yeeb yam refined. Cov lus qhia pom (visual language) tseem tsis muaj kev cuam tshuam thiab ntxuav huv tau zoo (neutral thiab clean).

Lub npe Project : System, Tus tsim qauv lub npe : Plus X, Neeg lub npe : SYSTEM.

Nyeem cov kev xam phaj zaum kawg thiab sib tham txog kev tsim qauv, tsim kom muaj tswv yim tshiab thiab kev tsim qauv ntawm cov neeg sau xov xwm tsim thiab cov neeg tsim khoom ntiaj teb, cov kws ua yeeb yam thiab cov kws tshaj lij. Pom tseeb cov phiaj xwm tsim qauv tshiab thiab cov khoom plig zoo nkauj los ntawm cov neeg tsim qauv zoo nkauj, cov kws ua yeeb yam, kws ua qauv vaj tsev thiab cov tub ntxhais tsim qauv. Tshawb nrhiav kev pom tshiab ntawm kev muaj tswv yim, kev tsim kho tshiab, kos duab, tsim qauv thiab kos duab. Kawm txog cov txheej txheem tsim ntawm cov neeg tsim qauv zoo.