Kev Tsim Cim Lag Luam System yog kev tsim cim lag luam (brand identity) uas tsim los rau ib lub npe khaub ncaws uas muab kev pab rau tag nrho tib neeg tsis hais poj niam txiv neej. Cim no tsim los ntawm lub tswv yim ntawm "attitude archive," piav qhia tias yog ib qho chaw khaws cov cwj pwm rau ntau lub sijhawm tshaj li tsuas yog style xwb. Ib qho module tsim los ntawm kev muab ib lub square faib ua ob sab sawv cev rau ib qho attitude, thiab ntau qhov module ua ke qhia txog qhov archive. Module no siv rau cov ads, tags, labels, thiab packaging. Lub logo luam ntawv nrog white foil press, thiab lub symbol ua kom zoo meej rau qhov yeeb yam refined. Cov lus qhia pom (visual language) tseem tsis muaj kev cuam tshuam thiab ntxuav huv tau zoo (neutral thiab clean).

Lub npe Project : System, Tus tsim qauv lub npe : Plus X, Neeg lub npe : SYSTEM.

Design Legends yog cov neeg tsim qauv nrov heev uas ua rau Peb Lub Ntiaj Teb ib qho chaw zoo nrog lawv cov qauv zoo. Tshawb nrhiav cov qauv tsim khoom qub thiab lawv cov khoom lag luam tshiab tsim, cov khoom ua haujlwm zoo nkauj, tsim qauv kos duab, tsim qauv zoo nkauj thiab cov tswv yim tsim. Txaus siab thiab tshawb xyuas cov qauv tsim ua thawj ntawm cov khoom plig tsim muaj txiaj ntsig, kws ua yeeb yam, kws tsim qauv, kev hloov kho thiab hom thoob ntiaj teb. Tau txais kev tshoov siab los ntawm cov tswv yim tsim.